Top Social Apps Performance on Unified Platform in Europe Q4 2023

The fourth quarter of 2023 showcased diverse performance trends for the top social apps in Europe, including TikTok, Instagram, Facebook, Threads, and Likee - Short Video Community. Below is an overview of their performance in terms of weekly downloads, revenue, and active users.

TikTok

TikTok saw a consistent increase in weekly revenue, peaking at approximately $12.3M in early November. Weekly downloads fluctuated, with a notable surge to 2.3M in the week of December 25. Active users remained relatively stable, averaging around 196M throughout the quarter with a slight dip towards the end.

Instagram

Instagram experienced a significant peak in weekly downloads, reaching 1.7M in the final week of December. Revenue showed a gradual increase, hitting a high of nearly $1M in mid-December. Active users hovered around 194M, showing minor fluctuations but maintaining overall stability.

Facebook

Facebook maintained a steady download rate, with a peak of 1.3M in the last week of December. Revenue spiked to approximately $321K in early December. Active user numbers remained robust, averaging around 267M, with slight variations observed during the quarter.

Threads

Threads demonstrated rapid growth in weekly downloads, skyrocketing to over 3.1M in mid-December. Active users increased significantly, peaking at approximately 10.3M by the end of the quarter. This indicates a strong user acquisition trend for the app.

Likee - Short Video Community

Likee - Short Video Community showed steady weekly downloads, reaching over 506K in the last week of December. Revenue remained relatively stable, with minor fluctuations, peaking at around $50K. Active users saw a gradual increase, ending the quarter at approximately 14.6M.

Overall, these trends highlight the dynamic nature of the social app market in Europe. For more detailed insights, visit Sensor Tower.